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People have traditionally used such offline marketing methods as direct mail marketing, classified ads in papers and magazines, TV and radio ads, the Yellow Pages, and posters, but there has been a shift towards online business marketing over the past few years. Each option has pros and cons worth considering before you can make an informed decision. With the many benefits of online marketing, it is difficult to see why a company would still do offline business marketing.
There are real-time monitoring and tracking tools (online analytics) that enable you to determine how your online marketing campaign is doing and you can then make changes without any problem. With traditional marketing, there is no real way of telling how your campaign is doing and you may end up injecting all your marketing dollars in a campaign that is doomed.
One of the greatest advantages of online marketing over traditional marketing is that you can change your marketing campaign overnight. As an example, if you decide that email marketing is not working for you, you simply have to stop sending email and embark on another marketing strategy such as affiliate marketing the following day.
Online business marketing allows you to target a specific demographic. The target demographic could be a particular age, gender, or location. With traditional marketing, ads are released for the whole world to see with the hope that a potential customer will see them. Targeted marketing has obvious cost benefits. A good example of targeted marketing with online marketing is PPC (pay-per-click) marketing. With this type of marketing, only people who are interested in what you have to offer will click on a link to your website.
There are many online marketing methods, including those based on video, audio, email, social media, newsletters, and blogs. This means there will be something for you, whatever your particular needs are. You can combine several online marketing methods for the best results.
Online business marketing is cheaper compared to traditional marketing. Some online marketing methods like email marketing and social media marketing are absolutely free of charge. Once you embark on an online marketing campaign, you will start receiving results immediately. This is not the same with magazine ads, TV ads, and other traditional marketing methods.
You will reach a global audience with online marketing while you are only restricted to your town, region, or country with traditional marketing methods like newspaper ads. Online marketing gets you instant clients/customers that are important in such things as product development. There is a big chance that your message will go viral with such online business marketing methods as email marketing and social media marketing since sharing is encouraged.
Targeted Email Advertising
Source: http://www.majon.com/blog/internet-marketing/2012/10/online-versus-offline-business-marketing/
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