The Online Trust Alliance (OTA) is a Seattle-based organization and Craig Spiezle is its leader. Every government or business organization should become familiar with this group, because it could help shield them from a wide range of cyber threats and the possibility of a data breach that might prove to be expensive.
What this organization does
The OTA has enhancing online trust as its goal, along with an emphasis on the Internet?s vitality and encouraging innovation. At the same time, the OTA is concerned with privacy, reputation, and security, as well as expense and liability.
This group represents software vendors, including Microsoft, social media such as Facebook, eHarmony and Twitter, anti-virus and security developers like Symantec, and online payment systems that include PayPal.
The OTA is focusing on several areas that business considers to be important, and the way in which companies can interact safely with those who use the Internet and protect their confidential information at the same time. The organization has created educational materials and participated in various programs dealing with the following issues:
- The OTA belongs to a group that is dealing with spear phishing and harmful email. They are developing standards for verifying email and establishing best practices for government agencies, ISPs, interactive marketers and other enterprises.
- Since they can have a negative impact and cause substantial liability, breach readiness planning and data protection are top priorities for this group. The OTA has compiled a comprehensive guide to assist in protecting data and prevent data breaches from occurring.
- Because of its vast scope, those who use the Internet must be able to interact with one another with confidence, no matter where they are. With this in mind, this group encourages partnerships with major players across the globe.
- ?Privacy is also a concern, and the European Union places special emphasis on controlling, sharing and using consumer information. Consequently, protecting consumers is one of the OTA?s major goals.
- This group is creating programs to provide relevant information and training that are helpful in protecting intellectual property, brands using the Internet and those who surf the web.
- ?The organization interacts with government, business, industry and various consumer groups for the development of relevant best practices, legislation and self-regulation.
What you should know
Every organization needs to be protected from compromising or losing sensitive and confidential information, Their employee records, consumer data, intellectual property, trade secrets and proprietary data are all at risk without the right protection, and contingency plans should be in place if a breach occurs. Although they are aware of this, many companies avoid taking the necessary steps or feel that they are somehow immune from such a threat.
Others have managed to convince themselves that is something that Information Technology (IT) can easily handle, but every department should play a role in dealing with this threat. It is a reality that can prove to be harmful to employees, customers and the company?s reputation as well.
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