CRM, or Customer Relationship Management software, is often discussed in reference to customer care or account management. However, it can also be an important tool for your company to improve its sales and better nurture these leads and relationships.
As a business owner, increasing sales should be your number one priority, and using CRM software and all its capabilities to your advantage could be the key to achieving this success. Consider the ways that implementing CRM software will make your company run more efficiently, resulting in increased sales.
Understanding the Customer
Reaching out and better understanding your customer is the most important aspect of any business. However, when information is mismanaged, your ability to reach out or reference an important detail is impaired. With Cloud-based CRM solutions such as Second CRM, it is especially important that this information is up to date and detailed so sales reps can tap the database wherever they are.
- Keep track of customer information, including buying trends, in order to better engage and upsell them. Once you understand the buying trends of your customer, you can better adjust the service provided and approach tactics.
- Organise customer communication with email tracking of outbound messages to monitor client follow-ups.
Increasing Efficiency
CRM software offers a variety of new and updated tools to help your salesteam operate more efficiently, resulting in increased opportunities for sales. These tools will help you gain insight on what is working, what isn?t and how you can better cater your sales to your customers? needs.
- Engagement history displays all of the specific tasks associated with each client, including calls to make, emails, and proposals to organize
- Lead qualifying features help you track past performances to indicate which leads are hot and which are not. This will allow you to devote more attention to the best opportunities, which are more likely to convert to sales.
- Tracking the sales pipeline helps improve financial planning. Goal reporting allows you to either track complicated projections or broader sales like quarterly revenues or close rates, which will in turn increase accuracy of revenue projections with forecasting
Managing Your Team
CRM not only allows you to manage sales and leads, but your team, as well. Not only is this an advantageous feature, but is necessary to use. Collier Pickard, a CRM consultancy, suggests, ?The long term success of CRM projects is directly proportional to the commitment of the management team to the CRM platform.?
Using CRM, you can monitor your team?s activities and see who is performing well and who needs help; what is working for those who are successful and where the others are falling short. However, be sure that goals are set and managed properly through the platform to get a proper read of the information and reports. Some important aspects you can manage include:
- Territory
- Sales goals
- Potential leads
Implementing CRM software with your sales team will help to increase the efficiency of your business as a whole. By providing your employees with useful tools for tracking and managing goals, it will give your company the organization it needs to increase its sales and increase its profit.
Kate Webster writes for lead generation resource, ResourceNation.com. She focuses on a variety of topics including Follow Resource Nation on Facebook and Twitter, too! Compare CRM and Sales Software Systems at ResourceNation.?
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Source: http://mybusinesstechblog.com/archives/blog/3-ways-improve-sales-crm
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