Reports Detail Amazon Appstore's Growing Influence, Revenue Potential

Amazon doesn’t share details on how well its Amazon Appstore apps sell, but according to mobile app analytics firm App Annie, the app marketplace is seeing growing traction among developers. The company surveyed over 1,500 developers, and found that 22.5 percent of them were now publishing to the Amazon Appstore, and half of that group (50 percent) cited Amazon as their leading revenue driver. This backs up previous reports which confirm roughly the same thing: Amazon Appstore’s revenue per user tops that of Google Play, or even iOS, in some cases. Last summer, for example, mobile gaming startup TinyCo, was saying that its revenue per user was higher on Amazon than on iTunes or Google Play. However, another report from Flurry?said that iTunes was number one, and Amazon was in second place in terms of its revenue generation capabilities. Flurry had found that for every $1 spent on the iOS store, Amazon’s store generated $0.89, and Google Play $0.23. But this was over a year ago;?App Annie itself said this month that Apple’s was still the store to beat, in terms of revenue. Today’s report also found that top paid iOS and Google Play applications have higher average price points than those on Amazon. Comparing the average price of the top 400 paid apps, the company noted that Amazon’s average was $1.73 compared with $2.21 on iPhone, $3.39 on iPad, and $3.55 on Google Play. However, it might be a little early to paint such a rosy picture, depending on whose data you believe more. For instance, App Annie competitor Distimo also released a report this month, examining similar trends among the two leading Android app marketplaces. Its findings were a bit different. Although it too saw Amazon’s influence growing, it found that overall, Google Play was still beating on revenue. Distimo said that the number of paid downloads in Google Play is twice the size of paid downloads on Amazon, but the revenue gap was smaller.?According to its analysis, the top 200 paid applications in Google Play in the U.S. made $5.2 million in March 2013, making Google Play 1.7 times bigger than the Amazon Appstore by revenue. However, that report noted that there were some examples of applications that did better on Amazon, which essentially backs up the broad strokes of what App Annie is saying here. Simply put, for some developers, Amazon is proving more successful than

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